Archive for the ‘Campaigns’ Category

Hedonist International: Dance to a political movement

Monday, April 30th, 2007

The Hedonist International is a very liberal yet very social idea and community of people who have some very unconcrete ideas about politics but very concrete and unusual methods of actions, e.g. entering the tv tower of Berlin and turning the slow moving tourist viewing platform (and old-fashioned restaurant) into a gigantic party space or pro-war demonstrations.

“The Hedonist International wants joyful togetherness, anarchy, epicurean ideas, multifaceted joy, sensuality, diversion, friendship, justice, tolerance, freedom, sexual freedom, sustainability, peace, free access to information, the arts, a cosmopolitan existence, and a world without borders or discrimination, and everything else that is wonderful but not a reality today.”
from their manifesto

La Fraise affiliation program

Friday, April 20th, 2007

LaFraise.com, éditeur de bien jolis T-shirts.LaFraise.com is a design community who produce shirts. It started in 2004 as an experiment by the Parisien Patrice Cassard who set up a system to upload designs, present them as shirts and let users vote the best styles. He then started to produce and sell the most popular shirts, in a limited number, paying royalties to the original designer. Now, the site has grown ever more popular into a European shirt design community (and has recently been acquired by Spreadshirt).

Lafraise offers an affiliate program for people who promote the shirts. Since I do not only like most of the designs but also the whole community approach of the idea, I decided to put a flashcode into my site (in the sidebar to the right) which shows the recent designs. If you decide to buy a shirt after clicking the banner, I will get 10% of the purchased sum which I can spend on shirts.

LaFraise.com, éditeur de bien jolis T-shirts. It’s a nice idea and just an experiment and since I like the shirts anyway and assume that my visitors will too, I figured why not try it out. What do you think? Are you being annoyed by the animated banner? Do you think it is a smart idea? Or is lafraise ripping me off with poor gratification?

Diesel got hijacked and gets blackmailed by two models

Wednesday, February 28th, 2007

I always liked the edgy and provocative advertising ideas of Diesel (The current slogan e.g. is “Ready for global warming” -sic ).

This one’s not bad either, here’s the story: Two girls who want to be supermodels hijacked the diesel page, kidnapped a Diesel sales guy, stole the underwear collection and are now blackmailing Diesel to make them the two protagonist models of their next campaign. They also want to be Diesel renamed to “Heidies”..

Now, they communicate with their fans via the site, e.g. let them vote what should happen with the kidnapped guy. Despite the fact that he gets his legs waxed, his situation is not too uncomfortable really..